Voice broadcasting (making a huge number of automated phone calls and playing a pre-recorded message to them) is a remarkably powerful and affordable way to get your message to large numbers of customers.

Despite its power, before you spend one thin dime on a phone broadcast, you must learn this secret.  Because without it, you might just waste your money. So…

If you’ve been reading my other articles, you already know that if you’re using voice broadcasting, you will receive some negative transferred calls.  And how creating a message with a higher response rate will reduce the number of such calls. In this article I’ll discuss another critical method that will actually reduce your response rate, and increase your negative calls. Believe it…

This article reveals the single worst mistake broadcasters make when answering calls in response to their recorded message.  And this mistake is very common.  Many experienced broadcasters continue making it!  Luckily, this mistake is real easy to fix.

The single worst mistake in answering is…

Tags: broadcast message, cold call, inbound call

There is no denying the incredible power of a phone broadcast system. Imagine, you have the ability to send your recorded message to thousands and thousands of phones at the click of your mouse!

But power alone does NOT lead to success.  Here’s how you can judge the possibilities for your own idea.

Tags: broadcast system

Hopefully by now you’ve learned some valuable lessons as you consider using a phone broadcasting campaign. This article will discuss ways to record the most effective message possible, by concentrating on the most crucial components in the script.

First, we need to consider the purpose of your message.  It is not to “sell” the prospect.  C’mon, it’s a recording, it can’t possibly…

Voice broadcasting, or automated telemarketing, employs a pre-recorded message that is sent to thousands of target telephone numbers. During the recording the listener is given the chance to “press 1″ to speak with someone, or to leave a voicemail message. When the listener presses 1 the call is transferred to a live representative or to a voicemail system, depending on…

Anyone who has used voice broadcasting (automated telemarketing) for their company’s lead generation system knows that the responses one gets from a live response broadcast can be a bit “rough and tumble”.  In other words, many respondents simply ask to be removed from the call list, and some can get a bit irate.  A savvy businessperson will want to shield…

If you have ever tried voice broadcasting (automated telemarketing) to generate leads for your company, you know that the responses you get from a live response broadcast can often be negative.  Many respondents ask to be removed from the call list, and some of them can be angry or even abusive.  A thoughtful manager will want to insulate the sales…

A businessperson using voice broadcasting (automated telemarketing) to generate sales leads must craft a pre-recorded message to produce qualified leads as inexpensively as possible. And the message has a very short time (45 sec. or less) in which to do this.

Every word counts. Here are the three worst mistakes we run into, quite often. We’re going to use as an…

A typical attitude among new voice broadcasters or businesses thinking about using voice broadcasting is that a great majority of their responses will turn out to be good leads. In most cases this is far from true. Yet despite the fact that a minority of responses turn out to be good leads, voice broadcasting can be employed profitably in many…

Business people who are thinking about using voice broadcasting as a lead generation technique often fail to carefully consider whether they should broadcast to live answered phones, answer machines, or both. This is probably because they’ve read something describing one technique, or a friend has told them about their experience.

Even experienced voice broadcasters will often have tried only one type…

There are 3 basic ways to pay for a voice broadcasting campaign, and one of the most frequently asked questions is “which way is cheapest for me”.  As you may suspect, there is no one-size-fits-all answer, so let’s discuss the different methods used to charge for broadcasting, and highlight the benefits and potential pitfalls of each.

Tags: answer machine, broadcaster, live…