Voice broadcasting (making a huge number of automated phone calls and playing a pre-recorded message to them) is a remarkably powerful and affordable way to get your message to large numbers of customers.

Despite its power, before you spend one thin dime on a phone broadcast, you must learn this secret.  Because without it, you might just waste your money. So what could this terrible secret be? …continue reading The “Secret” of Voice Broadcasting Exposed

If you’ve been reading my other articles, you already know that if you’re using voice broadcasting, you will receive some negative transferred calls.  And how creating a message with a higher response rate will reduce the number of such calls. In this article I’ll discuss another critical method that will actually reduce your response rate, and increase your negative calls. Believe it or not, you’ll want to use this, that is, if you want lower lead costs. …continue reading Critical Voice Broadcast Technique To Eliminate The Tire Kickers

This article reveals the single worst mistake broadcasters make when answering calls in response to their recorded message.  And this mistake is very common.  Many experienced broadcasters continue making it!  Luckily, this mistake is real easy to fix.

The single worst mistake in answering is… …continue reading The Worst Mistake Voice Broadcasters Make Answering Calls - And It’s Very Common

There is no denying the incredible power of a phone broadcast system. Imagine, you have the ability to send your recorded message to thousands and thousands of phones at the click of your mouse!

But power alone does NOT lead to success.  Here’s how you can judge the possibilities for your own idea. …continue reading Will Your Voice Broadcast Idea Work?

Hopefully by now you’ve learned some valuable lessons as you consider using a phone broadcasting campaign. This article will discuss ways to record the most effective message possible, by concentrating on the most crucial components in the script.

First, we need to consider the purpose of your message.  It is not to “sell” the prospect.  C’mon, it’s a recording, it can’t possibly do that!  But what it can do is deliver to you a positively interested, qualified prospect.  That prospect may have questions, but you can answer those later, once you’ve created a relationship.  Also, please remember that your message is short, 45 seconds maximum.  It has a lot to do very quickly.

So…the first crucial component is not really a component of the script, but it needs to be a component of your mindset as you create your script. …continue reading Record a Powerful Message - Crucial Components of your Script

Voice broadcasting, or automated telemarketing, employs a pre-recorded message that is sent to thousands of target telephone numbers. During the recording the listener is given the chance to “press 1″ to speak with someone, or to leave a voicemail message. When the listener presses 1 the call is transferred to a live representative or to a voicemail system, depending on the broadcast setup.

In order to obtain the most qualified responses, the savvy broadcaster will include a qualifying message in the pre-recorded script,  which will help to reduce the amount of unqualified leads the broadcaster receives. We’re often asked how to choose exactly what qualification should be used in the message, and how to craft the statement. …continue reading How To Craft Your Telemarketing Script To Increase Your Lead Quality With A Disqualifying Statement

Anyone who has used voice broadcasting (automated telemarketing) for their company’s lead generation system knows that the responses one gets from a live response broadcast can be a bit “rough and tumble”.  In other words, many respondents simply ask to be removed from the call list, and some can get a bit irate.  A savvy businessperson will want to shield the sales staff from this aspect of the “raw” response calls, so they’re better able to positively focus on obtaining qualified leads and sales.

With just a bit of planning this can be easily done.  Simply assign the task of raw call screening to a staff member, and have all the calls arrive at their phone.  Train the screener to answer the calls in a very specific manner. Their answering script should contain only two parts; …continue reading How To Insulate Your Sales Staff From The “Rough And Tumble” Of Live Transfer Leads Using A Live Call Screener

If you have ever tried voice broadcasting (automated telemarketing) to generate leads for your company, you know that the responses you get from a live response broadcast can often be negative.  Many respondents ask to be removed from the call list, and some of them can be angry or even abusive.  A thoughtful manager will want to insulate the sales staff from these “raw” response calls, in order to make them better able to focus on sales without the distraction of negative calls.

Many broadcasters will do this by employing a live call screening person with a very specific and short script by which to eliminate the negative calls before transferring them to the sales staff.  But other broadcasters set up the voice broadcasting system itself to do this. …continue reading How To Insulate Sales Staff From “Negative” Call Transfers Automatically

A businessperson using voice broadcasting (automated telemarketing) to generate sales leads must craft a pre-recorded message to produce qualified leads as inexpensively as possible. And the message has a very short time (45 sec. or less) in which to do this.

Every word counts. Here are the three worst mistakes we run into, quite often. We’re going to use as an example a hypothetical company, Wonderful Web Widgets (WWW) - who wants to sell a web based service to businesses that enables businesses to create and communicate with a list of prospects on the web automatically.

#1 - Use of the company name. Almost always a big mistake. …continue reading The 3 Worst Mistakes In Lead Generation Voice Broadcasting Messages

A typical attitude among new voice broadcasters or businesses thinking about using voice broadcasting is that a great majority of their responses will turn out to be good leads. In most cases this is far from true. Yet despite the fact that a minority of responses turn out to be good leads, voice broadcasting can be employed profitably in many instances, given a thoughtful approach and good business metrics.</p> <p>If a broadcaster is delivering a message to live-answered phones only, and accepting press one live transfers to sales staff, we’ve seen many successful campaigns that obtain only a 15%-25% ” />This is why it is so important that a business consider their business metrics carefully as they embark on a voice broadcast campaign. For example, if their effective cost for a “long call” is $25, and 1/2 of them are good leads, and they can ultimately close 1/4 of the good leads, then the cost of a sale for them is $200. If the profit for a single sale is not substantially more than $200, their own business metrics may make it impossible to employ voice broadcasting profitably. …continue reading What Results To Expect Using Voice Broadcasting To Generate Leads

Business people who are thinking about using voice broadcasting as a lead generation technique often fail to carefully consider whether they should broadcast to live answered phones, answer machines, or both. This is probably because they’ve read something describing one technique, or a friend has told them about their experience.

Even experienced voice broadcasters will often have tried only one type of delivery, simply because that is the method they’ve always used, they know it works, so they feel “why bother trying something different?”

The thoughtful broadcaster will be more curious, though, realizing that for a particular market, or a particular message, one delivery method will probably be a less costly lead generation solution than the other.  …continue reading Voice Broadcasting Option: Deliver to Live or Voice Mail Answered Phones?

There are 3 basic ways to pay for a voice broadcasting campaign, and one of the most frequently asked questions is “which way is cheapest for me”.  As you may suspect, there is no one-size-fits-all answer, so let’s discuss the different methods used to charge for broadcasting, and highlight the benefits and potential pitfalls of each. …continue reading What Is The Cheapest Way To Pay For Voice Broadcasting?