A typical attitude among new voice broadcasters or businesses thinking about using voice broadcasting is that a great majority of their responses will turn out to be good leads. In most cases this is far from true. Yet despite the… More

Business people who are thinking about using voice broadcasting as a lead generation technique often fail to carefully consider whether they should broadcast to live answered phones, answer machines, or both. This is probably because they’ve read something… More

There are 3 basic ways to pay for a voice broadcasting campaign, and one of the most frequently asked questions is “which way is cheapest for me”.  As you may suspect, there is no one-size-fits-all answer, so let’s discuss the… More