Voice broadcasting, or automated telemarketing, employs a pre-recorded message that is sent to thousands of target telephone numbers. During the recording the listener is given the chance to “press 1″ to speak with someone, or to leave a voicemail message. When the listener presses 1 the call is transferred to a live representative or to a voicemail system, depending on…

Anyone who has used voice broadcasting (automated telemarketing) for their company’s lead generation system knows that the responses one gets from a live response broadcast can be a bit “rough and tumble”.  In other words, many respondents simply ask to be removed from the call list, and some can get a bit irate.  A savvy businessperson will want to shield…

A typical attitude among new voice broadcasters or businesses thinking about using voice broadcasting is that a great majority of their responses will turn out to be good leads. In most cases this is far from true. Yet despite the fact that a minority of responses turn out to be good leads, voice broadcasting can be employed profitably in many…

Business people who are thinking about using voice broadcasting as a lead generation technique often fail to carefully consider whether they should broadcast to live answered phones, answer machines, or both. This is probably because they’ve read something describing one technique, or a friend has told them about their experience.

Even experienced voice broadcasters will often have tried only one type…

There are 3 basic ways to pay for a voice broadcasting campaign, and one of the most frequently asked questions is “which way is cheapest for me”.  As you may suspect, there is no one-size-fits-all answer, so let’s discuss the different methods used to charge for broadcasting, and highlight the benefits and potential pitfalls of each.

Tags: answer machine, broadcaster, live…